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Do You Have the Stomach?

January 25, 2007

Las Vegas has the nickel slots, the dollar blackjack tables, and the million dollar poker buy-ins.  If you want to make money in a reasonable amount of time, do you crank the slots machine arms, head for the tables, or work a little smarter?

Do you have the stomach to make a $10 bet?  $100?  $1000?  $10,000?

If you can’t do the “stress work” up-front, how can you expect to reap the “big money” rewards?  I mean, really.

I am learning this lesson as we speak.  Even though I fired my boss last February, my cashflow is short of goal.  This is where the rubber meets the road.  I’ve always hated the expression, “cut yourself to profitability.”  Well, when the ledger shows that something’s got to go, then something’s got to go.  But, for how long?  I can cut myself only so far before it begins to hamper the operations of the company.  As long as the revenue holds out, we are only leaking a little bit.  We have enough set aside to weather the storm, but not indefinitely.  The cashflow of your business is like the blood in your body.  Your blood gives you life, and without it, you die.

Winning the Publisher’s Clearinghouse Sweepstakes’ $10 million payout might require some persistency, but no real risk, unless you call wasting 10 minutes and a 39 cent stamp a risk.  C’mon!  Reaping huge rewards is the most unrealistic expectation when little, up-front risk is wagered.  It is a sad sign of the weakness in our society: instant gratification.  Call it, “the dumbing down of American small business.”

I am drunk with instant gratification.  For example, it’s time to spend more time feeding my 6 month old with a spoon.  Are you kidding me?  She can suck down an 8 oz bottle in 10 minutes.  I burp her for another 15, and she’s good to go, save the spit-up.  Wrong!  We are slowly moving to the more solid food, and I’m loading her bottles with lots of rice.  I expect more than I’m willing to sacrifice.  I suspect you are, too.

Bet on yourself?  Yeah, I said it.  As an entrepreneur, I stepped out from the “comforts” of employee-life, to the ‘real’ challenges of self-employment.  If I don’t work, I don’t get paid.  I love it, because it’s the most honest work I’ve ever done.  Sure, I can spend 10 hours a week at the golf course.  I love to play golf.  However, since no one yet will pay me to play golf and I’m not in the golf business, I’m doing nothing to produce revenue.  As they say in Texas Hold’em, “I’m all in.”  Are you?

  
JerryWFranklin 

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