List Building – Importance of the Squeeze Page
February 3, 2007
This article is important!
Listen, when I first got started in this business I focused on driving PPC traffic to affiliate products, however, I missed a vital step, which in the long run has cost me.
I didn't build a list at the same time and I lost out on a lot of revenue.
The importance of using legitimate techniques to build your list can never be overstated.
The marketer's that build large list are the ones that make all the money.
Understanding that fact, I decided to post this article to make sure you understand one of the best ways to build a list online.
List Building – Importance of the Squeeze Page
By Sean Mize
List building is one of the most lucrative exercises we can do online, and yet so many people do it wrong. They might pay $1 per visitor and only convert 10% of them – that makes the lead cost $10. If they could convert at 50%, they would have a lead cost of just $2. That number obviously goes down if the visitor cost is lower – but the principle remains the same.
The bottom line is, if you just have an opt in box on your main page, you are likely to convert in the 5% range. If you add an annoying fly in opt in box, you might go to 10-12%, but my guess is you lose some customers because they hate those fly ins (I do).
But if you go to a well-optimized squeeze page you can get as much as 65%, according to my own results. (Note: I also have squeeze pages that convert at 35%, but I send the bulk of my traffic to the one that converts at 65%; I have good reasons for leaving the poorer-converters alone).
So what should a squeeze page have on it to be effective?
1) Your list building squeeze page needs a headline. The headline is just as important on your squeeze page as on a sales letter – it dictates how many people will read your squeeze page.
2) Your list building squeeze page needs 5 bullet points – one for each of the top 5 things they will get by opting in to your list.
3) Your list building squeeze page needs one short opt – in closing line, telling them to opt in to your list. I do not ask – I tell.
4) Your list building squeeze page needs an easy-to-use opt in box.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Sean Mize is a full time internet marketer who has written over 700 articles in print and 9 published ebooks.
Article Source: http://EzineArticles.com/?expert=Sean_Mize
Important Tags: List Building , Squeeze Page, marketing online, making money
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[...] List Building Importance of the Squeeze PageThis article is important! Listen, when I first got started in this business I focused on driving PPC traffic to affiliate products, however, I missed… [...]
[...] List Building Importance of the Squeeze PageThis article is important! Listen, when I first got started in this business I focused on driving PPC traffic to affiliate products, however, I missed… [...]