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Offline Promotion


Offline Promotion is Profitable Too Effective Online Marketers and Business Owners Use Offline Promotion. Here’s how……..

The Internet/Web 2.0 is a great world of its own, isn’t it? You can find virtually any bit of information you want. Your customers can find anything they want. This idea begs the question, “How do I get customers?”

 

Marketing is the qualifying process of converting a prospect into a customer by:

Marketing Solutions Highlighting the features and benefits of using a product or service;

Marketing Solutions Building rapport;

Marketing Solutions Generating and cultivating interest in YOUR product/service (vs the competition).

It is the leveraging of precious seconds of attention you have with your prospects to get them into what I call, “the buying mode,” that makes for successful marketing. Done properly, the only option available in the mind of the prospect is to become a customer. It is as natural as walking, one step at a time. In fact, the prospect will be happy to trade his money for your product. Everyone benefits; everyone wins! Qualified prospects make satisfied customers; satisfied customers make repetitive business. Offline promotion is non-Internet marketing. It is virtually lost in the Internet world due to the impersonal nature of the World Wide Web. Greg and I firmly believe that OFFLINE PROMOTION is a crucial component to your success ON the Internet.

Marketing Solutions There are 4 basic modes to offline promotion:

Marketing Solutions Phone: a personal, verbal advertisement; Marketing Solutions Fax: electronic, 8.5 x11 advertising; Marketing Solutions Face: physically-present appointments held with the prospect; Marketing Solutions Direct mail: letters, postcards, classified ads, etc.

Although these methods may not appear to be as sexy as online marketing, they are very effective and in many circumstances are a lot more cost effective. Offline promotion or marketing is an attitude. Years ago, I had a job cold-calling on businesses to persuade them to use the clinic I represented for work-related injuries. Many times, the first face I saw when entering a business was an under-appreciated, hourly-paid, invisible gatekeeper. The gatekeeper had strict rules on who would be allowed to enter. Of course, my job was to get in the door, unannounced and without an appointment. One day, I decided to experiment with the effects of a smile. I made a conscious decision to smile when my hand reached for the doorknob, rather than waiting until I made eye-contact. When the gatekeeper looked up from the desk, she was greeted with a smile. Let’s face it, a genuine smile is hard to reject. I didn’t always get in the door immediately , but the gatekeeper generally felt obligated to give me something. That something was the contact information of the decision-maker. Consequently, it was just a matter of time before I walked in the door of the decision-maker. Also, in offline promotion, your business card is still king. They’re inexpensive. Well-designed cards are great conversation pieces. Always have a card with you. I can’t tell you how many times I’ve run to the store for milk when I’ve run into an opportunity to give my card away. You bought ‘em, use ‘em! They are useless sitting on your dresser. Let me spend a minute on selling, that dirty word that no one likes to use. Selling is the process of exchanging a product or service for money, pure and simple. Now, you may be sitting there thinking, “This is the part that I hate. I don’t want to sell.” Think about that statement for a minute.

You go to the supermarket and exchange your money for products. It is generally a pleasant experience, right? Why? Because you are not sitting at the desk of a pushy salesperson. You chose that particular supermarket for 3 reasons:

  1. it sells all or most of the products you are willing to buy,
  2. it sells them for an acceptable price,
  3. you enjoy the experience of shopping there.

Well, the beauty of the Internet is similarly impersonal and shopping-driven. Quite frankly, the people who are willing to risk more personal investment, online and off, into the marketing process receive the greatest monetary rewards. Therefore, it is worthwhile to promote your blog offline in a market or circle of prospects who are interested in your products or services, according to the demographics of your target market. The fundamental rule of selling involves an understood element in successful marketing. It is called, “the ABC’s of selling,” meaning Always Be Closing. Offline promotion works toward the close of the transaction and the beginning of many closed transactions through a well-constructed marketing approach. The secret: effective marketing closes business. The only thing left to do is ask for it. To learn about about ONLINE marketing, “Marketing on the Internet,” is a BSB page that covers it. Go there and learn more about getting your message out on the Internet.

 

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