Dumb Down Your Copywriting
April 16, 2008
Ok, before a bunch of people flame me, let me clarify what I mean, because my intent was not to offend anybody.
I read a great article today on Copyblogger.com, titled, "How To Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn."
My takeaway from the article is simply that you need to connect with your reader and make it easy for them. They are busy so you have to tell them the action that you want them to take or what you want them to look at.
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