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The Power of Ad Space

March 17, 2008

Ad SpaceThe majority of blog owners obtain most of their passive income through advertisements on their blogs.  These ads can be placed anywhere on the blog, in the footer, beneath the header, or on the sidebars.  Most blog owners want the ads to be as visible as possible since the advertisers are not going to pay to advertise on a blog site that buries their ad on an unseen page of the site.  Also, with some programs, the blog owner only gets revenue if the advertisement is clicked by a viewer. 

One of the most popular ad programs is Google Adsense (http://www.google.com/adsense).  Advertisers pay Google to advertise links to their site, these links are then featured on the sites of Google and their affiliates when certain keywords are present.  Google then lets website owners’ sign up for their program and provide these site owners with a code to place on their blog.  This code shows Google ads which rotate and are often relevant to the blogs current content.

Code can be customized so that the ads match the blogs color scheme and you, the blog owner, can choose to display text ads or image banner ads of all shapes and sizes. 
Whenever a reader visits the link of one of the advertisers being featured on your blog you earn money. 

There are many blogs that exist solely to earn Google Adsense revenue.  Quite a few are loaded down with Google ads in picture and text form with almost no original content.  I personally recommend against doing this since having a blog with too many ads and not enough original content can cause you to be penalized with the search engines.  It will also prevent you from listing your blog in many quality blog directories and communities.

Another advertising program that allows you to sell ad space on your blog is Adbrite (http://www.adbrite.com).  The features are very similar to Google Adsense but the primary difference is that they allow your blog to be listed in a Marketplace.  This allows advertisers to browse sites and blogs in certain categories and buy ad space on a specific blog for the week, month, or on a daily basis.  You can set your own rates or Adbrite will set the daily, weekly, and monthly rate based on your traffic stats and overall ranking. 

I currently use Adbrite on all of my sites and prefer it to Adsense.  My payout is usually higher with Adbrite since I am able to get paid per click or page impression revenue thanks to network wide cost per click campaigns some advertisers run.  I am also able to sell advertisement space directly to advertisers that want to have a link on my site for a set amount of time.  My favorite feature is that I am able to approve each advertiser myself.  That means I can deny advertisers who have objectionable content or that are direct competitors.  With Google Adsense you never know what link is gong to pop up on your blog.

Adbrite and Adsense are the two advertisement programs that I have used the most but there are many others that have gotten great feedback and can be used to generate income for all types of blogs.

AdSonar:  http://www.Quigo.com

Adgenta:  http://adgenta.com

AVN Ads (adult ads):  http://www.avnads.com

Black Label Ads (adult ads): http://www.blacklabelads.com

Clicksor:  http://clicksor.com

Crisp Ads:  http://www.crispads.com

Kontera:  http://www.kontera.com

Kanoodle:  http://www.Kanoodle.com/

IntelliTXT:  http://www.intellitxt.com

Mirago:  http://www.mirago.com/partnerships/contextualproducts.html

Miva MC:  http://www.miva.com/us/content/partners/arx.asp

Nixxie:  http://www.nixxie.com

Oxado:  http://www.oxado.com

Revenue Pilot:  http://www.revenuepilot.com

TargetPro:  https://publisher.targetpoint.com/default.aspx

Text Ad Links:  http://www.text-link-ads.com

Yahoo! Publisher Network:  http://publisher.yahoo.com

Value Click:  http://www.valueclickmedia.com/Publishers.shtml

The majority of these ad programs can be used together.  Many blog owners use multiple ad revenue programs on their blogs in order to get more revenue from a wider variety of sources.  While I primarily use Adbrite I have also used the Yahoo Publisher Network and Kanoodle to sell ad space and buy some.  Some of these programs will pay you per impression which means you earn money regardless of whether a reader clicks an ad.

My personal favorite way to sell ad space on my site is to sell it directly to the advertiser.  I will occasionally make a post on my blog saying that I am accepting new advertisers or running a special on advertising rates to get email inquires.  At other times I would create a small banner or button to place in my sidebar that was linked to my email address that read “Click Here to Advertise” or “Your Ad Here”.  I usually charge anywhere from $20.00 to $50.00 per month for advertisers to have a small banner or text ad linking to their site for the entire month.  Of course the higher ranked your blog is the more money you can get!

Side Note:  Depending on the Niche….I like to use afiliate product sells to monetize my niche blogs.

 

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Written by gmeares · Filed Under Featured, Make Money Online News 

Comments

7 Responses to “The Power of Ad Space”

  1. Barbara Ling (aka Owlbert) on March 19th, 2008 6:41 pm

    eBay! Don’t forget about eBay and/or Amazon too! These two sites let you monetize just about any product niche imaginable (I have MacGyver goodies on my blog).

    Both programs also offer a suite of excellent tools you can use for monetizing your site as well.

    Enjoy,

    Barbara

    Barbara Ling (aka Owlbert)’s last blog post..How to Recession-proof your blog and business today - Secrets revealed!

  2. gmeares on March 20th, 2008 12:19 am

    Hi Barbara,

    Thanks for stopping by. Yes they should be included. Good point. I don’t like to utilize them because the payouts are so low. That is just my personal pref.

    Greg
    http://www.marketingsoftwaretools.com

  3. Remy on March 24th, 2008 10:30 am

    i think it will cause some conflicts if these are all used on one site right?

    Remy’s last blog post..Promotional Spring Break Products

  4. gmeares on March 24th, 2008 11:27 am

    Hi Remy,

    Thanks for visiting.

    You are correct. All depending on the services and how they are used. Your best bet is to look at the TOS. Normally I run advertising banner (CPA) and Affiliate products (of high quality) and there is no problem with doing this.

    Greg
    http://www.marketingsoftwaretools.com

  5. Scott Gostyla on April 2nd, 2008 11:24 am

    OR you can create your OWN product to sell, which is 100% on topic for your visitors, you keep 100% on the income, you get all the ugly ads off your site, you make your visitors more interested in coming back, you get their names so you can contact them back, you get the opportunity to sell to them again, your SEO is better

    …..and more.

    Scott Gostyla’s last blog post..Scott A. Gostyla

  6. gmeares on April 2nd, 2008 9:49 pm

    Hi Scott,

    Thanks for stopping by.

    I agree that creating a product is a good idea especially if you are trying to create a long term business. Products allow you to create equity, ads on your site don’t.

    However, effectively using ad space is important as well. I make substantial income from my affiliate sales and if people didn’t like them then sales would be flat.

    Both approaches are good. It all depends on what type of desired action you are looking for.

    Clearly you advocate product sales. I believe both are good. But it is important to remember that one size does not fit all.

    Thanks
    Greg

  7. rahul on June 23rd, 2008 2:10 am

    thanks for writing this post..i am searching all over the web for answer,finally i have succeeded

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